Its not over yet, a come back in 2016 researchgate. Swot analysis of nokia introduction nokia was founded in 1865, is headquartered in finland, mainly engaged in the production of mobile communication products multinational, is the worlds third largest mobile phone manufacturer. Elaborate on each topic in your swot analysis by inserting notes and citing sources with hyperlinks to websites, etc. In this paper i will discuss about the swot and pestel analysis of nokia. Swot analysis of nokia free download as powerpoint presentation. Swot analysis by kris and pam strengths 2nd largest distributor of mobile phones user friendly with many accessories high resale value compared to other brands highly qualified personnel price pressure from chinese competitors position as top mobile distributor due to. Swot analysis and why are they important the novice. Pdf a swot analysis evaluates the internal strengths and weaknesses, and the external opportunities and threats in. Please verify your address click the link in your verification email. The deal between microsoft and nokia resulted in future lumia models being firstparty hardware produced by microsoft. Swot analysis nokia swot analysis strategic management scribd. Swot analysis of mobile marketing for 2009 author mickey alam khan.
Swot analysis of nokia microsoft swot analysis examplessamples. The deal possesses great opportunity if both utilize resources in a proper way. The ceo of nokia ollipekka allasvuo said that from 2001 to 2004, rick simonson has remained as cfo. Swot stand for strength, weakness, opportunity and threat. A presentation on the company analysis outlining the pricing strategy, branding, pest and swot analysis by s. The meeting was held at the hayward veterans community center. Swot analysis one plus editable swot diagram template. Nov 26, 2011 pest analysis of nokia nokia corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. The profile has been compiled by globaldata to bring to you a clear and an unbiased view of the companys key strengths and weaknesses and the potential opportunities and threats.
The swot template headings provide a good framework for analysis, strategy, position and direction for a company or business proposal, or any other idea. Nokias success was enormous in the mobile phone world, but the emerging of the next generation smartphones left nokia in the dust. Samsung took advantage of the growing economy of asian market by setting up manufacturing plant in india there by reducing logistics and supply chain costs. Swot and pestel analysis of nokia in my earlier post i gave a detailed discussion of nokia s management, marketing, production, company profile and corporates social responsibility. Swot analysis helps you know the factors that hinder and limit your growth and lets you accordingly design the growth strategies for your organization. Vrio the vrio framework is a set of four questions of. Nokias brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by interbrand in 2009, and.
Opportunities to expand the range of products and their prices. A pioneer in manufacturing mobile phones and the gsm technology, nokias profitability has been on the decline in recent years. After discussing the internal factors of swot analysis of nokia, lets shift our focus towards external factors. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. The microsoft nokia deal is a winwin situation for both companies. The company has four main business functions or segments. These swot analysis examples are tremendously useful templates for decision making and understanding for all sorts of state of affairs in business and organizations. Swot analysis on websites and mobile apps with usability. Nokia was slowly phased out and replaced with microsoft. That way, it makes you do away with a weak economy andor tight. Nokia swot analysis nokia group is the worlds largest mobile phone manufactures.
Swot analysis of mobile marketing for 2009 mobile marketer. Find out how your can use traditional swot analysis to find out how user friendly your website and mobile apps are. You can edit this template and create your own diagram. Nokia s strategies in terms of emergent and planned approaches as well. In conclusion, all four approaches discussed collectively promote nokia s success. It is a tool to analyze companys resourcesand capabilities to discover their potential competitive advantages or to identifycompanys internal weaknesses barney and hesterly, 2006. This marketing plan is developed in relation to nokia and the main emphasis in this marketing plan is mainly towards analysing the external and internal environment conditions of the company through pestle and swot analysis so that appropriate recommendations for the most efficient marketing strategies can be provided to achieve better. Filling out this swot analysis is very easy, and is a good tool for workshop sessions. Also read swot analysis of all brands marketing mix of nokia. But nokia still need to quicker in responding technological change, as technology is changing more rapidly than anything else. Install the pdf reader mobile app to work with pdf documents on your windows phone. Nokia swot analysis strengths strong brand image is nokia s core asset. Nokias brand is the fifth most valued brand in the word according to the top 100. Nokia tried to compete with its own symbian os but it failed badly.
The swot of nokia discusses the strengths, weaknesses, opportunities and threats of nokia which is one of the leading mobile handset manufacturer in the industry. It will provide an overview that will elaborate discussion around the companys strategy and situation. Swot analysis of nokia microsoft swot analysis examples. Mobile phones, multimedia, enterprise solutions, and networks. Within the dynamic and complex mobile phone industry, both approaches are necessary if nokia is to succeed. Whatsapp swot analysis, competitors, segmentation, target. Nokia lost a lot of market share to samsung since the introduction of android. The mobile phones segment provides various mobile voice and data devices. Swot analysis summary city of hayward november 18, 2009 on november 18, 2009, residents, business owners, and landowners participated in a community workshop to identify the strengths and weaknesses of the city, as well as the opportunities and threats that face the city. A swot analysis is a method used in business planning. Value, rarity, imitability, andorganization barney and hesterly, 2006.
The global standard for reliably viewing pdf documents viewer for pdf is trusted leader for reliably viewing and interacting with pdf documents across platforms and devices. A strong and highly visible brand enables the company to command a premium for its products and distinguish from the competitors. Several conditions apply if mobile marketing is to side with the winning team internet. Once each aspect has been covered, the facilitator asks the participants to identify any links, e. This is not an example of the work produced by our essay writing service.
Swot analysis soot analysis of monika strengths monika worlds largest producer and manufacturer of cell phones as well as has the largest distribution network around the world. Nokia also produces mobile phone infrastructure and. Start with the exact swot template you neednot just a blank screen. Remote work advice from the largest allremote company. The microsoftnokia strategic alliance page 3 1 reasons of collaboration on february 11th 2011, the worlds largest software company, microsoft and the largest handset company, nokia announced their plans to form a strategic alliance together microsoft corporation february 10, 2011. Nokia, as a one of the worlds largest telecommunications equipment manufactorers. Undertaking a swot analysis is a popular strategy tool, and frequently the basis of an assignment for students of business studies. Add your information and smartdraw does the rest, aligning your text and applying professional design themes for great results every time. Aug 30, 2015 creating smartphones which todays generations demands will be the best step for nokia. Swot analysis of nokia home swot analysis of nokia. The swot analysis template also works well in brainstorming meetings. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext.
See appendices 2 here strength and weakness is measured as internal factors. February 2011, nokia and microsoft entered into a strategic alliance and the depth of cooperation. Nokia s brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by interbrand in 2009, and was the only mobile phone manufacturer in the. Nokia corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide.
Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer. In 2014, microsoft purchased nokia and launched its own lumia handsets along with. Swot analysis of nokia editable swot diagram template on. On a new piece of flipchart paper create an action plan looking to.
Nokia swot analysis strengths strong brand image is nokias core asset. Nokia image viewer can display pictures that you have stored in a compatible phone or in an optional mmc card. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Microsoft lumia swot analysis microsoft lumia strengths below are the strengths in the swot analysis of microsoft lumia. Nokia company has the group such as high quality and professional teams in the human resource development department which make the nokia company have a strong backed. Swot analysis provides readers with the ability to assess companies critically and examine the market environment in which they operate. Again nokia has increase asp average selling price, which will increase the profitability unite wise but might not going to much effective. The process of facing legal actions nokia has a number of litigations in many courts on account of making, using, selling patent inventions.
Swot analysis of nokia nokia swot analysis and relaunch. Jan 29, 2019 in the swot analysis of samsung, the strongest is its product portfolio which includes mobile phone, tablets, tvaudiovideo, camera, camcorder, appliances. Nokia decided not to utilize its patents straight away contrary to qualcomm, thus causing a huge payment of usd 2. Swot analysis for nokia introduction nokia corporation is one of the worlds largest telecommunications equipment manufacturers.
In the swot analysis of samsung, the strongest is its product portfolio which includes mobile phone, tablets, tvaudiovideo, camera, camcorder, appliances. Strategic analysis of nokia corporation the writepass journal. The fins were never going to be a match for the likes of apple and samsung. Here we are going to illustrate about nokia and its closest competitor apple. Nokias product are user friendly and contain all the accessories satisfy their customer, this is one of the reason that make nokia become no. Nokia swot analysis nokia swot analysis nokia group is the worlds largest mobile phone manufactures. You can view samples of our professional work here. The swot analysis allows the current state and future potential of the company to be. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. Swot is stand for strengths, weaknesses, opportunities, threats. Swot is an acronym that stands for strengths, weaknesses, opportunities, and threats. Nokia 6630 is the first 3g mobile phone of nokia introduced to the 3g market. Swot analysis need to be made on a regular basis, because of the fast changing marketing scene. Nok is one of the worlds largest telecommunications equipment manufacturers.
Smartdraws swot analysis software saves you time and produces betterlooking results than other strategic planning programs. The swot analysis of nokia discusses the strengths, weaknesses. Sep 18, 2011 swot analysis for nokia introduction nokia corporation is one of the worlds largest telecommunications equipment manufacturers. Find, read and cite all the research you need on researchgate. List of nokia products services maps and navigation.
Following microsoftnokia deal, we do a swot analysis of nokia to get a proper analytic view of nokias strengths, weaknesses, opportunities and threats. The strenghts, weakneses, oportunities and threats swot related to nokia company. The nokia image viewer su5 enables you to view a single picture or a set of pictures on a tv screen or compatible video projector. Nokia is responding with the environment, which is appreciable. Nokia separated its entities which are mobile phone division and the division for smart phone. Swot analysis software get free templates for swot diagrams.
Risto siilasmaa chairman rajeev suri president and ceo timo ihamuotila cfo products. You can also change colors or apply different themes or even import your own logo or other graphics. Jan 31, 2019 the swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Swot analysis one plus editable swot diagram template on. Dec 08, 2012 nokia separated its entities which are mobile phone division and the division for smart phone.
But the industry will have to shout simply to be heard as marketers and advertising agencies navigate a dark economy by feeling the walls. The strengths and weaknesses of a company are identified, along with the opportunities and threats in its environment. Nokia corporation nokia financial and strategic swot. Strengths strong brand image, nokias core asset is its strong brand image. Swot analysis of nokia presented by madhusudan sharma mba 3rd sem. In this division the chief financial officer cfo of motorola rick simonson was appointed. When bangladesh will give 3g license it can be used widely now internet is available every where so it has a great chance to capture the internet users market. This analysis can be used to evaluate the position of their business. The company continues to strengthen its brand equity through various marketing campaigns. Smartdraw includes many swot analysis templates to help you get started.
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