Guvera was founded by claes loberg, darren herft and brad christiansen in 2008, on the gold coast, australia. Guvera offers a system that enables free music downloads through engagement. Free downloads on guvera site will be music to our ears. Whats the point of making music if you cant get continue reading strange music blog interview with guvera ceo claes loberg. Chief executive claes loberg said the goal is to give advertisers an alternative to the interruptive style of messaging that the public is paying less and less attention to. Claes loberg gatecrashes darren herfts guvera grilling in federal. Guvera limited launches beta in australia with huge success. Music and content download system guvera limited has announced a partnership to provide free legal downloads. In 2008 loberg, brad christiansen and darren herft set up guvera limited in robina, australia. Industries advertising, music, music streaming headquarters regions asiapacific apac, australasia founded date 2008 founders claes loberg operating status closed closed date may 2017 last funding type venture series unknown number of employees 101250 legal name guvera limited. But guvera, an australian startup launched by former advertising executive claes loberg, is different enough to make me think it might actually work. Mar 08, 2010 guveras target is to convert a small percentage of the illegal downloaders to come to guvera, still get it free, but allow the artist to be paid their work. Dec 04, 2009 the upcoming adsupported music site guvera and its unique advertising take. Aug 19, 2010 guvera, the free alternative to music download sites, named in billboards 10 best digital music startups pr newswire august 18, 2010.
Guvera has agreements with the music labels in the regions where the product was available, which allowed for legal free music streams. Music and content download system guvera limited has announced a partnership to. Asic to investigate the collapse of music sharing app guvera. Guvera lets users stream and download music files legally via deals with emi and universal music group. In june 2016 guvera was blocked from a stockmarket listing.
But thats exactly what happened when guvera and cocojambo ceo claes loberg appeared on the fox business channel in the us last month after guvera was named in billboards top 10 startups. We wont convert everyone because some people download a tonne of stuff and use those illegal networks to get it quick. Australiabased guvera announced its official mobile launch in india. Guvera was founded in 2008 on the gold coast by herft, a griffith university accounting graduate. Founder explains how guvera is misunderstood, as creditors descend posted on july 5, 2016 by brad hill in the midst of guveras precipitous contraction in the last month, during which is was blocked from launching an ipo in the australian market and closed the service in half of its operating territories, founder claes loberg says everybody. Ever since the emergence of napster and the explosion of the internet, the music business has struggled to redefine its niche in the consumers pocketbooks. Just four months after ceo and cofounder claes loberg released a report detailing a number of new overseas partnerships being struck by. Guvera, online music streaming service, launched in india. Jan 22, 20 guvera founder claes loberg explains that listeners are brand loyal, taking the time to select a brand and interact with the individual channels to download their free music. The streaming services free app is available for ios and android listeners. Guvera, the free alternative to music download sites, named in billboards 10 best digital music startups pr newswire august 18, 2010.
The free, adsupported mobile app, with its library of over 12 million tracks, is now available for android and ios. Guvera, the free alternative to music download sites, named. During a luncheon presentation at mediaposts social media insider summit in key largo, florida, guvera founder claes loberg explained that the vision was eight years in the making. At one point during the hearing, guvera cofounder claes loberg took a seat in the public gallery. We plan to provide our indian users with the best expertcurated local and international content, founder claes loberg said. Guvera, online music streaming service, launched in india digit. Claes loberg is on the brink of something very special with guvera the music download channel with global prospects. See the complete profile on linkedin and discover claes connections and jobs at similar companies. Guvera, the free alternative to music download sites. Nov 07, 2014 australiabased music streaming service guvera has officially launched in india. Ceo claes loberg has left 15 may 2017 the music network reports that just four months after ceo and cofounder claes loberg released a report detailing a number of new overseas partnerships being struck by the gold coastbased tech company guvera, the battle for survival is seemingly over. Jun 22, 2010 guvera founder claes loberg explains that listeners are brand loyal, taking the time to select a brand and interact with the individual channels to download their free music. Guvera ceases operations, cofounder claes loberg leaves. Australian streaming service guvera first launched in 2010 as an mp3 download site, but has since transitioned to streaming.
I think of guvera as an online music store where you can actually log on and get. Founded by claes loberg febmarch 2010 launch beta in australia and the us jan 20 release mobile apps for. Strange music blog interview with guvera ceo claes loberg. Guvera founder claes loberg on why india is ready for the music. Australiabased music streaming service guvera has officially launched in india. Chief executive claes loberg said the goal is to give advertisers an alternative to the interruptive style of messaging that. Buy or sell guvera stock pre ipo via an equityzen fund. Guvera becomes capitalist tool, uses brand dollars to. Claes loberg currently serves as its director of innovation and on its board of directors. See who you know at guvera, leverage your professional network, and get hired.
As darren herft was grilled in the federal court on monday morning, there was a gatecrasher in a cowboy hat. Claes loberg, cofounder, guvera fox business, 2010. They are logging long periods of sponsor engagement double digit click through rates as well. Nov 18, 2009 after spiralfrogs collapse and qtraxs repeated misfires, im skeptical about any online music service that says it will give away advertisersupported downloads.
Claes loberg gatecrashes darren herfts guvera grilling in. Australia, india, indonesia, saudi arabia, and the united arab emirates and in july 2016, darren herft stepped down as ceo and cofounder claes loberg stepped into the position. Best yet, those artists that create all these goodies we download will be paid in full for the inspiration they make for all of us. Jul 05, 2016 founder explains how guvera is misunderstood, as creditors descend posted on july 5, 2016 by brad hill in the midst of guveras precipitous contraction in the last month, during which is was blocked from launching an ipo in the australian market and closed the service in half of its operating territories, founder claes loberg says everybody.
New day dawns for digital music and its australian led. Then build two products, find two customers, and sell it, said guveras founder and ceo, claes loberg. Guvera ceo claes loberg, coo finbar ohanlon and head of. It also earns credits that the user can use to download tracks. Can guvera make me care about advertising in exchange for free music. View claes loberg s profile on linkedin, the worlds largest professional community.
Of paramount importance was finding a way for the consumer to download or stream music legally, but also ensure artists get paid. But guvera, which is expected to announce a licensing deal this morning with universal music group. As an added bonus we have removed the very concept of disruptive advertising and replaced it with engagement advertising. Guvera distributes drmfree mp3 downloads with bitrates of 256 and 320 kbits. At the launch claes loberg, founder and director of innovation for guvera, gave an example of how the company works closely with advertisers to create unique engagement opportunities that go. Investigators had asked him to leave as he would be questioned at a later date. The world is so big, there are so many opportunities, says loberg, giddy on the cusp of his legal download music channel breaking into global markets. The service offers both free adsupported and paid accounts. Guvera limited launches beta in australia with huge. The upcoming adsupported music site guvera and its unique advertising take. Claes loberg, a heavily tattooed and longhaired swedish programmer.
Why pay for an album when you can get it for free, or if it only has one good song. In this way, guvera allows the brand to buy the outcome they want rather than the traditional advertising approach. Guvera provides a way for content owners such as artists and record labels to generate revenue from. I think of guvera as an online music store where you can actually log on and get the music, but instead of you putting in your credit card. Guvera founder claes loberg on why india is ready for the music streaming service at its indian launch, et panache caught up with claes loberg, founder and director of innovation for guvera, who wears his long locks like the icon che guevara his service is named after. Claes loberg, the inventor behind the guvera model and ceo of guvera limited, commented, we are very pleased by the reaction to the beta launch in australia and look forward to our official. Guvera usa, inc is a music and content download system designed in australia, founded in 2008. By way of analogy, imagine music as a sporting event. Admittedly, i also liked uplister, echo and dozens of other illfated online music services. Guvera has spent several years negotiating rights all around the world and designing this new system to make music free by having advertisers pay for our downloads.
Asiapacific apac, australasia founded date 2008 founders claes loberg. May 29, 2017 guvera was founded in 2008 on the gold coast by herft, a griffith university accounting graduate. In january 2010, the company launched its legal music streaming and download service guvera. Instead, were a client where you download music and stick it onto your ipod and then do your own playlist and do whatever you want with it. Claes loberg gatecrashes darren herfts guvera grilling in federal court. Streaming service guvera launches in india billboard. Can guvera make me care about advertising in exchange for. Download the latest version of guvera music for android. Founder explains how guvera is misunderstood, as creditors.
Jun 01, 2016 guvera was founded by claes loberg, darren herft and brad christiansen in 2008, on the gold coast, australia. Jul 26, 2016 after the australian stock exchange asx had stomped guveras proposed ipo, founder claes loberg asked his twitter followers what the company could be worth, should it succeed to, make advertising relevant in a world where people click past everything. Jun 26, 2017 claes loberg, cofounder, guvera fox business, 2010. Guvera music site uses guerrilla advertising tactics cnet. Guvera music site uses guerrilla advertising tactics.
Guvera offers a system that enables free music downloads through engagement advertising. This info helps guvera put its users in front of the advertisers most interested in them. It was officially launched in 2010 as a digital music platform and began as a webbased download service available in australia. Wellfunded australian music site guvera launched quietly in the u. In this tmn exclusive, guvera founder claes loberg opens up about his companys widely debated future in the. Claes loberg currently serves as its director of innovation and on. The idea stemmed from his desire to match brands to music. Meet guvera founder claes loberg, the new beverly hillbilly jul, 24 2016. Nov 26, 2010 but thats exactly what happened when guvera and cocojambo ceo claes loberg appeared on the fox business channel in the us last month after guvera was named in billboards top 10 startups. Guvera founder claes loberg said his approach for the first time delivered free content to visitors while ensuring record companies and artists were not out of pocket. Guvera founder claes loberg explains that listeners are brand loyal, taking the time to select a brand and interact with the individual channels to download their free music. Guvera was an online music and entertainment streaming service founded in 2008. Want to download music for free but dont want to become an internet pirate now you can get all the music you want with advertisers footing the bill. Also, guvera has signed up only two of the four major labels thus far, plus indie aggregators ioda and ingrooves, although loberg said a deal with a third major is imminent.
1366 83 180 754 1439 828 1569 913 139 671 976 881 1073 361 502 99 9 565 557 521 645 204 593 1435 1419 1537 945 1155 698 651 1234 1228 931 1351 713 332 858 509 1138 650 605